about me
I’m interested in what makes people choose.
I’m an early-career marketer interested in consumer behaviour, campaign strategy, customer communications, brand and content, and digital marketing.
I like understanding what matters to people, finding the opportunity in it, and turning that thinking into marketing that gives people a reason to notice, engage or act.
Currently looking for full-time marketing opportunities in Melbourne.
selected work
United Petroleum
Customer Relationships · CRM · Loyalty
internship200,000+ customers migrated from a physical fuel card to the new United app, backed by 500,000+ emails across a phased rollout.
CRM platform · Customer segmentation · Lifecycle email
view case study →Reejh & Co.
Co-founder & Marketing Executive
own studioAn early-stage marketing and brand studio I co-founded. I run content strategy and client marketing, including a Melbourne therapy practice’s social presence.
Content strategy · Client marketing · Brand direction
view case study →Biotherm
Product Innovation · Consumer Strategy
university projectA growth opportunity for Biotherm in Australia's Gen X skincare market, from consumer research through to a proposed product concept.
Consumer segmentation · Market research · Product innovation
view case study →Transcripto
From Page To Pixel
university projectA smart-pen concept positioned against existing alternatives, priced at A$99 against a 20,000-unit production run.
Competitive benchmarking · Positioning · Cost modelling
view case study →tools
Bachelor of Business (Marketing)
2025
meanwhile...
see the thinking ↗
see the thinking ↗
see the thinking ↗
where to next?
I’m looking for my next opportunity in marketing. If you think I’d be a good fit for your team, I’d love to hear from you.
© 2026 Simran Kirpalani