REEJH & CO.
Communications, Marketing & Brand Studio
Creative Director / Founding Partner
Communications, Marketing & Brand Studio
Creative Director / Founding Partner
The Studio
Reejh & Co. is an early-stage marketing and brand studio I built with a partner. Working on it has given me responsibility across the parts of marketing that sit around the final creative, from client conversations and research to content decisions, production and revision.
The First Client
Working with a therapist adds another consideration to social content: attracting attention without changing or oversimplifying what the client is actually trying to communicate.
369 Mind is a Melbourne psychiatry, psychology and counselling practice, founded by Stevan Stankovic. Reejh handles its marketing.
369 Mind · meet the founder
The Challenge
The therapist was particular about how his views were worded. At the same time, content that felt overly clinical or scripted wouldn’t give prospective clients much sense of the person they would actually be speaking to.
Accuracy
His professional views needed to remain his own.
Personality
The content still needed to sound and feel like him.
The Approach
Give prospective clients a sense of who they would actually be speaking to before they decide to book.
Because wording mattered, ideas were discussed with the therapist and refined together in real time.
Early Signals
The first reels are beginning to gain more views than much of the account’s existing content. It is still early, so I see this as a signal for what to test next rather than a finished result.
More clients are already lined up, and Reejh is not just a social media page. It is full marketing execution, alongside Reach Together, a community I am building for the people the studio works with.
Where This Is
Reejh is still early. Working with real clients has already made the gap between having a marketing idea and getting it live much more visible. Client expertise, research, production constraints and audience response all influence what the final work becomes.
Selected Work, So Far
